Workshop Description

Join Will Cadena’s 2nd part for 2018 of Lighting on the run, as he shares some of his quick tricks and tips for how to get some of the commercial like imagery, when there isn’t much time to spare on the job! He will show you how he uses hard light, soft light, and available light along with reflectors, and color gels. He will also share some of his tricks and tips for fast turnaround time on culling photos, post production, business and social media secrets to help you cater to not only events, but corporate and advertising clients as well.

Imagery seen are done 95% in camera / 5% in Post.

Special thank you to:

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  Will Cadena is a photographer who combines a modern, edgy look with traditional photography. His experience has given him the knowledge of traditional photography, and the skills to know when and how to break those traditional rules and deliver a whole new look to his images, without retouching. He has been a member of the Professional Photographers Association and Wedding & Portrait Photographers International for many years.  He has been photographing clothing campaigns, high profile events, and much more for over a decade both here in the US and around the world.       As Cadena continues to grow as a photographer, he is also growing as an educator and influential part of the photography community. He was one of B&H's featured photographers. He sees "paying it forward" as an important role of more seasoned photographers. He often talks about how he, himself continues to attend workshops because there is always something to learn. For this reason, he truly enjoys and values his opportunities to speak for some amazing companies, in amazing places! These include the  Canon   Experience Center in California ,  Album Epoca  Academy in Italy,  WPPI in Las Vegas , and Photo Plus in New York.      Cadena is honored to represent some of the top companies in the industry, and proud to be working with some up and coming companies, as well! Some of the companies Will is associated with are Westcott, Wacom, Album Epoca, Elinchrom, Song Freedom, Fundy designer and Phottix.      When asked “What do you like best about the job?” Cadena replies “...exploring new locations and enjoying the beauty of the people and their surroundings...knowing when the client sees their images they are 'wowed' and beyond satisfied.  I would have nothing less.”   His inspiration comes from all around him, as he loves to travel, dance, learn many styles of hand to hand combat, including Russian Systema and Krav Maga martial arts, and seek out new adventures all the time.

Will Cadena is a photographer who combines a modern, edgy look with traditional photography. His experience has given him the knowledge of traditional photography, and the skills to know when and how to break those traditional rules and deliver a whole new look to his images, without retouching. He has been a member of the Professional Photographers Association and Wedding & Portrait Photographers International for many years.  He has been photographing clothing campaigns, high profile events, and much more for over a decade both here in the US and around the world.

 

As Cadena continues to grow as a photographer, he is also growing as an educator and influential part of the photography community. He was one of B&H's featured photographers. He sees "paying it forward" as an important role of more seasoned photographers. He often talks about how he, himself continues to attend workshops because there is always something to learn. For this reason, he truly enjoys and values his opportunities to speak for some amazing companies, in amazing places! These include the Canon Experience Center in California, Album Epoca Academy in Italy, WPPI in Las Vegas, and Photo Plus in New York.  

Cadena is honored to represent some of the top companies in the industry, and proud to be working with some up and coming companies, as well! Some of the companies Will is associated with are Westcott, Wacom, Album Epoca, Elinchrom, Song Freedom, Fundy designer and Phottix.  

When asked “What do you like best about the job?” Cadena replies “...exploring new locations and enjoying the beauty of the people and their surroundings...knowing when the client sees their images they are 'wowed' and beyond satisfied.  I would have nothing less.”

His inspiration comes from all around him, as he loves to travel, dance, learn many styles of hand to hand combat, including Russian Systema and Krav Maga martial arts, and seek out new adventures all the time.